I tend to look at a lot of marketing blogs when I am trolling for interesting things around automated marketing systems to discuss in this blog. I came across the concept of topic hubs this week. Specifically I found B2B Marketing Zone which is a collection of blog posts and articles all around B2B Marketing. It uses the Browse My Stuff technology to create a topic hub. Topic Hubs are sites that aggregate content from a variety of sources, organize that content around keywords in the topic domain, and supports both manual and social curation of that content. So it is like an editor, that picks the best posts from a variety of related content sites.
In the case of the B2B Marketing Zone topic hub it focuses on B2B marketing! One of the very cool features is the keywords capability. It parses all the blogs for keyword richness, gives you a report in the left hand column, and then if you click on your favorite keyword or two it will take you to the best posts on those topics! As a blogger I don't have to tag keywords anymore, and as a surfer of blogs I can find good stuff much faster here!
B2B Marketing Zone was launched earlier this month by Tony Karrer (BrowseMyStuff) and Tom Pick (WebMarketCentral). B2B Marketing Zone is designed to be a one-stop destination for B2B Marketing content, and I’m pleased to acknowledge that this blog is one of the participating contributors.
-Kevin
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